Fields of Expertise

Professional Experience

MARKETING AND STRATEGY CONSULTING, New York, NY 2010-Present
Brand Marketing, Key Messages, Marketing Communications
Consultant

• Developing Brand Strategy and Key Messages for non-profit organization targeting at-risk youth

ADI, Melville, NY 2009 ¬– 2010
$1.2B distributor/retailer of audio/video and security products (100 store locations)
Director of Product Management and Marketing
Managed merchandising/buying, inventory control, field support and marketing communications teams.

• Increased sales $20 million (MM) by mining customer data and developing sales force incentive program
• Reduced cost to serve key segments by up to 8% by developing customer segmentation action plan
• Reduced inactive/obsolete inventory by 10% through markdowns, promotions and vendor returns

ANN TAYLOR, New York, NY 2007 – 2008
$2B vertical retailer of women’s work and casual apparel
Director of Marketing Strategy and Operations – Ann Taylor LOFT
Managed $12MM marketing budget and advised on $9.5MM direct mail budget.

• Generated in excess of $15MM in sales by analyzing consumer segmentation and developing marketing program targeting teachers. Doubled teacher database to over 250,000 names
• Increased database by more than 100,000 names (+7%) by launching consumer sweepstakes

WARNACO, INC., New York, NY 2004 – 2007
$2B designer and marketer of lifestyle apparel brands
Director of Marketing (2006 – 2007)
Managed $5MM marketing budget for $130MM business and supervised team of 2. Managed all marketing elements including advertising, collateral, packaging, promotions, and PR. Contributed to consumer insights, syndicated research (NPD) analysis, product launches, e-commerce and product development. Distribution included specialty and department stores, national chains, clubs and mass retailers (including Wal*Mart)

• Increased new product success rate from 20% to 80% by infusing consumer intelligence and market trend data into new product development,
• Launched Elements of Bliss, the largest new product introduction in more than 5 years, with over 500,000 units sold in 4 months
• Achieved 80% increase in sales at key retail partners through relaunch of Olga brand

Senior Manager, Strategy (2004 – 2006)
Reported to CFO as Strategic Planning lead, identifying and executing projects to improve efficiency and performance, and providing project management expertise. Created materials for Board of Directors including competitive analyses and divisional performance metrics

• Increased EBITDA $15MM by reducing cost of sourced finished goods
• Performed business and valuation analysis and reviewed operating impact and deal structure for $40MM acquisition of Ocean Pacific Apparel Corp.
• Spearheaded launch of CKU.com (Calvin Klein Underwear); built team and developed business case and pro-forma P&L

A.T. KEARNEY, INC., New York, NY 2000 – 2004
Top tier management consulting firm with over 1,000 professionals worldwide
Management Consultant (2000 – 2003 Associate, 2003 – 2004 Manager)

• Market Research Effectiveness – Gillette
• Re-evaluated data needs, internal processes, and renegotiated contracts for $50MM spend
• Reduced costs of recurring studies 10-15%, to allow reinvestment into more actionable research
• Retail Category Profit Improvement – Officemax
• Increased profitability over 10% for $100MM category by analyzing and refining SKU level assortment, profitability, promotions and placement
• Market Entry Strategy – LG Appliances
• Developed key selling proposition and consumer messaging by analyzing market and retail landscape
• Strategic Sourcing – Packaging material for Gillette and L’Oreal
• Improve cost of goods by over $20MM by reducing SKU complexity and consolidating vendor base

ARNOLD WORLDWIDE, Boston, MA 1993 – 1997
Adverting agency with national and regional clients
Media Planner

• Clients included Titleist/Foot-Joy, Talbots, Stanley Tools, Fleet Bank, and Franklin Sporting Goods

Education

MBA, Duke University, Fuqua School of Business, Strategy & Marketing 1999; GPA 3.7
BA, Dartmouth College, Government, 1993

Professional Development/Other

Honeywell Strategic Marketing Program, 2009
Certified Advanced Open Water SCUBA Diver
Expert Excel and PowerPoint